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| Mission |
Mitigating financial risks, enhancing asset value and facilitating economic growth |
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| Vision |
Build a service provider for financial assets with diversified business, distinguished feature and top-notch brand. |
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| Core Value |
People-centred, Efficiency-oriented, Integrity-based, Society-dedicated |
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| Spirit |
Solidarity, Efforts, Practicality, Creativity |
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| Business Philosophy |
Professional, Prudential, Proactive, Win-win |
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| Management Principle |
Rigorousness and well-establishment, Coordination in an orderly manner, Effective implementation |
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| Innovation |
Market-oriented, Brave in exploration, Contributive in development |
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| Risk Management |
Scientific decision-making, Proper control, Compliant business |
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| Talent Concept |
Equal attention to ability and integrity, Prior focus on morality, Full play to talents and their expertise |
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| Team Spirit |
Co-creation, Joint responsibility, Equitable share, Growing together |
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| Brand Slogan |
Our Wisdom, Your Wealth |
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